I've been publishing websites for clients twenty-three years now, and a common client concern is they want their website ranking in the top position of organic search results. What are organic search results? They are the natural results opposed to un-natural pay-per-click results. My personal experience has been clicking non-organic links take me to a website not related to what I'm searching for, so I usually start at the top of the helpful organic results. That is usually below the links that say advertisement, and sometimes so many ads display, I must scroll down to see the organic results. Because most users avoid non-organic search results, it is in your best interest to learn search engine optimization. Design your websites using SEO, and keep current with the changing algorithms.
Some basic DIY SEO techniques you can use are:
Above are a dozen tips for SEO applied to your website. Remember, use them ethically. Improper use can negatively affect your website, and can result in lower ranking or blacklist from the results. If you have the means, hire an ethical SEO professional and achieve superior results.