SEO refectionSEO - What is It? SEO...

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Defined by: a dictionary entry on a Google search results page (May 14, 2018)

noun COMPUTING            the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.            the key to getting more traffic lies in integrating content with search engine optimization and social media marketing
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I've been publishing websites for clients twenty-three years now, and a common client concern is they want their website ranking in the top position of organic search results. What are organic search results? They are the natural results opposed to un-natural pay-per-click results. My personal experience has been clicking non-organic links take me to a website not related to what I'm searching for, so I usually start at the top of the helpful organic results. That is usually below the links that say advertisement, and sometimes so many ads display, I must scroll down to see the organic results. Because most users avoid non-organic search results, it is in your best interest to learn search engine optimization. Design your websites using SEO, and keep current with the changing algorithms.

Some basic DIY SEO techniques you can use are:

Above are a dozen tips for SEO applied to your website. Remember, use them ethically. Improper use can negatively affect your website, and can result in lower ranking or blacklist from the results. If you have the means, hire an ethical SEO professional and achieve superior results.


Pros and Cons of SEO



  1. Good SEO increases traffic to your website.
  2. Higher traffic increases potential sales/profit.
  3. More revenue increases your web budget for system improvements.


  1. Bad SEO decreases traffic from your website.
  2. Lower traffic decreases potential sales/profit.
  3. Less revenue decreases your web budget for system improvements.
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